Will more reverse endorsements like this come about in the coming years? Imagine if Burberry offered British soccer hooligans to stop wearing its pattern.
This will not be without consequences. (h/t JW)
Big Pharma in my opinion is scarier than Big anything else.
I don’t know how I’m supposed to feel about Ron Paul either.
Yet another example of completely unintended progress, this time in Brazil. This is the hilarious 5 point plan in crashing fertility:
- Industrialize dramatically, urgently, and late, causing your nation to hurtle through in 25 years what economists used to think of as a century’s worth of internal rural-to-urban relocation of its citizens. Brazil’s military rulers, who seized power in a 1964 military coup and held on through two decades of sometimes brutal authoritarian rule, forced the country into a new kind of economy, one that has concentrated work in the cities, where the housing is cramped, the favela streets are dangerous, babies look more like new expense burdens than like future useful farmhands, and the jobs women must take for their families’ survival require leaving home for ten hours at a stretch.
- Keep your medications mostly unregulated and your pharmacy system over-the-counter, so that when birth control pills hit the world in the early 1960s, women of all classes can get their hands on them, even without a doctor’s prescription, if they can just come up with the money. Nurture in these women a particularly dismissive attitude toward the Catholic Church’s position on artificial contraception. (See number 4.)
3. Improve your infant and child mortality statistics until families no longer feel compelled to have extra, just-in-case babies on the supposition that a few will die young. Compound that reassurance with a national pension program, relieving working-class parents of the conviction that a big family will be their only support when they grow old
4. Distort your public health system’s financial incentives for a generation or two, so that doctors learn they can count on higher pay and more predictable work schedules when they perform cesareans rather than waiting for natural deliveries. Then spread the word, woman to woman, that a public health doctor who has already begun the surgery for a cesarean can probably be persuaded to throw in a discreet tubal ligation, thus ensuring a thriving, decades-long publicly supported gray market for this permanent method of contraception. Brazil’s health system didn’t formally recognize voluntary female sterilization until 1997. But the first time I ever heard the phrase “a fábrica está fechada,” it was from a 69-year-old retired schoolteacher who had her tubes tied in 1972, after her third child was born. This woman had three sisters. Every one of them underwent a ligation. Yes, they were all Catholic. Yes, the church hierarchy disapproved. No, none of them much cared; they were women of faith, but in some matters the male clergy is perhaps not wholly equipped to discern the true will of God. The lady was pouring tea into china cups at her dining table as we talked, and her voice was matter-of-fact. “Everyone was doing it,” she said.
5. Introduce electricity and television at the same time in much of the nation’s interior, a double disruption of traditional family living patterns, and then flood the airwaves with a singular, vivid, aspirational image of the modern Brazilian family: affluent, light skinned, and small. Scholars have tracked the apparent family-size-shrinking influence of novelas, Brazil’s Portuguese-language iterations of the beloved evening soap operas, or telenovelas, that broadcast all over Latin America, each playing for months, like an endless series of bodice-ripper paperbacks. One study observes that the spread of televisions outpaced access to education, which has greatly improved in Brazil, but at a slower pace. By the 1980s and ’90s all of Brazil was dominated by the Globo network, whose prime-time novelas were often a central topic of conversation; even now, in the era of multichannel satellite broadcasting, you can see café TVs turned to the biggest Globo novela of the season.
And, finally, number 6: Make all your women Brazilians.